Email Marketing Campaigns, Stephanie Miller, Vice President, Strategic Services, Return PathEmail Essentials: Optimizing Inbox Deliverability and Response If an email message lands in the junk folder and no one sees it, does it count as “delivered?
Email Essentials: Optimizing Inbox Deliverability and Response
If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
Death of the announcement, Birth of the dialogue whitepaper advises marketers on how to use two way dialogue with their email marketing recipients to build relationships - instead of just talking at them.
In this book you will learn many ways of making money. You will learn more about how to make use of your time. Many people make money but in more hours which is a massive hidden cost to their lives. We will teach you how you can make more money in less hours.
Making money is something that every one wants but we have to also have the knowledge of making money in less time.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
Death of the announcement, Birth of the dialogue whitepaper advises marketers on how to use two way dialogue with their email marketing recipients to build relationships - instead of just talking at them.
In this book you will learn many ways of making money. You will learn more about how to make use of your time. Many people make money but in more hours which is a massive hidden cost to their lives. We will teach you how you can make more money in less hours.
Making money is something that every one wants but we have to also have the knowledge of making money in less time.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
Hear from Postalytics CEO, Dennis Kelly and Marketing Expert & Creative Director, Julian Gratton to learn about the psychology of design & copy in direct mail marketing and it's unique value for your strategy!
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Small business owners will learn about the options available to them when considering a benefits package for themselves and their employees. They will also learn to assess the benefits of having a solid benefit package and options for structuring the plan to minimize the overall expense.
Supercharge your marketing and sales with personalized URLs!
With more and more companies creating highly targeted campaigns online and off, it can be quite a challenge to develop effective marketing. How do you measure what's working and what's not? In this Webinar, get answers to all these questions and more.
See how personalized URLs can be a cost-effective way to deliver highly relevant content to each and every one of your customers. By engaging your customers with what they want to hear, you can not only increase response rates, you can convert people to lifelong customers.
Learn more about what personalized URLs are and how they can be used to supercharge your sales and marketing efforts to drive bottom-line results.
Visit www.hawkeyeIQ.com to see the personalized landing page that was created for this Webinar.
www.hawkeyeww.com
Email Marketing is an affordable and easy-to-manage means by which to communicate with recipients across the globe.
Harnessing this powerful tool has allowed marketers to establish a close line of
communication in order to better serve existing customers, expand awareness of their brand, obtain new customers.
Dr. Karl Kapp, author of The Gamification of Learning and Instruction was my guest on the Business901 podcast, Learning with Gamification. If you need an introduction, or maybe you are ready to take the next step and gamify a few engagement strategies or your training. This podcast and transcription are a great place to start.
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
Hear from Postalytics CEO, Dennis Kelly and Marketing Expert & Creative Director, Julian Gratton to learn about the psychology of design & copy in direct mail marketing and it's unique value for your strategy!
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Small business owners will learn about the options available to them when considering a benefits package for themselves and their employees. They will also learn to assess the benefits of having a solid benefit package and options for structuring the plan to minimize the overall expense.
Supercharge your marketing and sales with personalized URLs!
With more and more companies creating highly targeted campaigns online and off, it can be quite a challenge to develop effective marketing. How do you measure what's working and what's not? In this Webinar, get answers to all these questions and more.
See how personalized URLs can be a cost-effective way to deliver highly relevant content to each and every one of your customers. By engaging your customers with what they want to hear, you can not only increase response rates, you can convert people to lifelong customers.
Learn more about what personalized URLs are and how they can be used to supercharge your sales and marketing efforts to drive bottom-line results.
Visit www.hawkeyeIQ.com to see the personalized landing page that was created for this Webinar.
www.hawkeyeww.com
Email Marketing is an affordable and easy-to-manage means by which to communicate with recipients across the globe.
Harnessing this powerful tool has allowed marketers to establish a close line of
communication in order to better serve existing customers, expand awareness of their brand, obtain new customers.
Dr. Karl Kapp, author of The Gamification of Learning and Instruction was my guest on the Business901 podcast, Learning with Gamification. If you need an introduction, or maybe you are ready to take the next step and gamify a few engagement strategies or your training. This podcast and transcription are a great place to start.
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
Online selling steps to sell strategy listen management powerpoint presentat...
Similar to Email Marketing Campaigns, Stephanie Miller, Vice President, Strategic Services, Return PathEmail Essentials: Optimizing Inbox Deliverability and Response If an email message lands in the junk folder and no one sees it, does it count as “delivered?
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Similar to Email Marketing Campaigns, Stephanie Miller, Vice President, Strategic Services, Return PathEmail Essentials: Optimizing Inbox Deliverability and Response If an email message lands in the junk folder and no one sees it, does it count as “delivered? (20)
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
Brad Kleinman of the Online Marketing Institute discusses global research on trends taking place within the interconnected worlds of Search and Social.
Improving SEO Conversions Through Social Content
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* Gillian Muessig, President, SEOmoz.org
Generating New Business Leads with Corporate Blogging
While looking for ways to increase Facebook fans and Twitter followers, companies may have forgotten about one of the most proven social media tools that can directly impact the bottom line: corporate blogging. This social media workshop will discuss the powerful medium of business blogging, and how companies can tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions.
* Chris Baggott, CEO, Compendium
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social
To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability.
* Jeff Cunning, Product Marketing Manager, ExactTarget
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
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Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience
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* Kate O'Neill, CEO, [meta] marketer (@kateo)
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
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* Ellie Mirman, Inbound Marketing Manager, HubSpot (@ellieeille)
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
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* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
Inbound Marketing Works: Spend 60% Less on Lead Gen
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.
* Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)
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* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Email Marketing Campaigns, Stephanie Miller, Vice President, Strategic Services, Return PathEmail Essentials: Optimizing Inbox Deliverability and Response If an email message lands in the junk folder and no one sees it, does it count as “delivered?
1. Slide 1 Email Essentials: Optimizing Inbox
Email Essentials: Optimizing
Deliverability and Response
Inbox Deliverability & Response
If an email message lands in the junk
Stephanie Miller, VP, Return Path
@stephanieSAM folder and no one sees it, does it count
as “delivered?” Clearly, no. The
stephanie.miller@returnpath.net
foundation to every response
optimization strategy is to first reach
the inbox and render as intended. Find
out why commercial messages get
blocked as spam, how to read data for
good decision-making, how to make a
business case for more email marketing
resources, and get a bevy of ideas and
resources to increase response and
revenue from this channel.
11. Slide 23 You might be surprised by exactly how
For most marketers,
big the problem really is.
20% never reaches
the inbox. Non-delivery (messages not put into
inbox – not delivered at all or put into
junk/bulk folder) – has started to level
off around 20%. This is a problem for
both B2B and B2C marketers.
What’s important to understand about
this metric is that it is an average. That
means that some marketers do far
worse than this – seeing 30, 40, even
50% or more of their email diverted out
of the inbox. However the good news is
that many marketers also do far better
than this, enjoying inbox delivery rates
of 90% or better. We certainly have
many clients that enjoy near-perfect
delivery on nearly all the email they
send.
Slide 24 If an email Why should that worry you? Simply:
Email that doesn’t get to the inbox
doesn’t
doesn’t get a response.
land in the
inbox, can
it get a
click?
23. Creative, Timing, Frequency
Would making the unsubscribe
button higher in prominence
earn higher ROI?
Is our welcome stream too
fast/too slow?
Which mail streams can be combined
to lower the overall rate? Which need
to be separated to protect the highest
value mail streams?
.
Slide 48 3. Save money by becoming a more
informed negotiator.
Look at complaints by source. Those
sources which have the highest complaints
are less valuable.
Use this data to renegotiate acquisition and
data deals. Or drop bad ones altogether.
The Boss likes cost savings.
48
Slide 49 There is no magic to this approach.
Mostly, it’s a new attitude, and a bunch
of data crunching, which is the stuff we
direct marketers love.
49
27. Slide 57 Let me help you get started. There are
lots of other great ideas being
discussed here at the OMS, as well.
3 Ideas to Steal
57
Slide 58 Remember that the biggest impact on
sender reputation is complaints. That is
Zig all about relevancy and subscriber
While satisfaction.
Others
1. Think about your content strategy.
Zag
How can you do something unique,
even SOME of the time, in order to
break through.
Slide 59 Fisher Price has a strategy that so
Create clearly matches their target market –
lifecycle- kids that grow. Using the age of the
subscriber’s child, which was requested
based at subscribe, they delivered fully
emails. customized messages – specific to the
year and month of the child. Including
59
their own product promotions along
with parenting tips and family activity
ideas was a great way to build brand
equity and drive subscriber value. It’s
also smart for the marketer - - once the
creative template has been designed,
the content can be used over and over,
year after year without losing
effectiveness.
28. Remember too that YOUR prospects
and customers grow too. Make sure
your email program grows with them.
Introduce the idea of a series.
Slide 60 2. Show up…..
60
Slide 61 …the way you intended. Rendering is
complicated by image suppression (99%
of your subscribers will see the images
off version) and the different email
clients from Y! to Gmail to Outlook. We
all have to manage to the lowest
common denominator.
61
Always test rendering in various email
clients BEFORE you send your
messages. Ask your ESP for a service to
automate this, or get it from your
deliverability service provider.
There are some great design checklists
available at the DMA/Email Experience
30. regardless of what the letter of the law
says. As a result, some will ignore it or
unsubscribe. Others will complain
about it, which will have a negative
impact on the marketer’s sender
reputation, and therefore on their
ability to get into the inbox, aka
deliverability.
We recommend that all retailers
explicitly offer buyers the option to sign
up for email during check-out. If a pre-
checked box is used, it should be quite
visible, and the option to uncheck
should also be obvious. No email
should be sent without specific buyer
consent.
So, this of course applies to non-retail
marketers as well. For example, if a
visitor to a B2B website completes a
form in order to download a
whitepaper and is required to provide
an email address, the marketer should
not assume they have permission to
start emailing that person. A checkbox
requesting permission should be
provided.